Cheezburger Creator Launches SimpleHoney To Find Hotels You?ll Love

People deal with the pain of online hotel search is different ways. For many, it means spending hours and hours of research spread across dozens of browsers tabs. In my case, I usually throw up your hands and say, "Screw it, I give up, I'm just going to pick an affordable hotel that doesn't look completely terrible." Either way, there's something broken here ? the fact that without being there, it's hard to tell what a hotel is really like. That's the problem that a startup called SimpleHoney wants to solve. It was co-founded by Eric Nakagawa, a software developer who created the famous Icanhascheezburger blog, and Joyce Kim, a former corporate attorney who was previously CEO of Korean pop music site Soompi.com and is probably best-known to the startup community as co-host of the GigaOm Show. The company has raised a seed round from Socialcast and About.me co-founder Tim Young, Mochi Media co-founders Jameson Hsu and Bob Ippolito, former Middleware Company CEO Ed Roman, Causecast founder Ryan Scott, and 500 Startups' Dave McClure. Nakagawa (who's CTO) and Kim (who's CEO) also invested.

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