Kiip Launches Version 2 Of Its API To Move Beyond Leaderboards And Achievements Into ?Moments?

Kiip, a company that allows app developers to embed both real-world and virtual rewards and achievements within their own app has announced version 2 of its API this evening, and it sets the company up to step outside of its gaming genre. Basically, the company is surfacing a new system that records achievements within apps, which it calls "Moments." Up until recently, Kiip was known for giving you say, a Starbucks gift card, for reaching a certain level in a game. That opened up doors to new types of advertising opportunities for its partners, and Brian Wong, Kiip's CEO, tells me that it's time to go to the next level.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/vysxPpJZyT4/

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